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Vagueness and multiplicity are celebrated-to-death by academics and grad students that are into critical theory but in the commercial world in which films and music and novels are promoted as financially risky mass produced objects that are supposed to be sold for money, I have a hard time imagining a promo sticker that says "This summer's vaguest song!" (Though I'd like to put that on our new album for Matador now.)
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You can read the whole interview here.
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